The Coachella filter was an

augmented reality Augmented reality (AR) is an interactive experience that combines the real world and computer-generated content. The content can span multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory. AR can be de ...

social media camera filter Filters are appearance-altering digital image effects often used on social media. They initially simulated the effects of camera filters, and they have since developed with facial recognition technology and computer-generated augmented reality. ...

released April 2016 that superimposed a flower crown on the user's head and brightened the complexion of the user's skin. The filter appeared on the

Snapchat Snapchat is an American multimedia instant messaging app and service developed by Snap Inc., originally Snapchat Inc. One of the principal features of Snapchat is that pictures and messages are usually only available for a short time before the ...

photo messaging application on the occasion of the

Coachella Coachella may refer to: * Coachella, California * Coachella Canal, in California * Coachella (festival), an annual music and arts festival in California * "Coachella – Woodstock in My Mind", a 2017 song by Lana del Rey See also

* Coachell ...

music festival in 2016, using the festival's recognizable "boho-chic aesthetic." The Coachella filter became popular worldwide. The filter was criticized for whitewashing users' skin complexion and contributing to unrealistic

beauty standards Physical attractiveness is the degree to which a person's physical features are considered aesthetically pleasing or beautiful. The term often implies sexual attractiveness or desirability, but can also be distinct from either. There are many ...

and dysmorphia.

References

{{Reflist Social media Popular culture 2016 Internet culture